web3: B2C2 Appoints Former Schroders Executive to Expand Wealth Clientele in Asia

CoinWorld reports:

B2C2 has recently announced the appointment of Jason Lai, former Chairman of Schroders Asia Wealth Management, as a Senior Advisor in Singapore, further expanding its collaboration with family offices, funds, and asset management institutions in the Asia-Pacific region. The institutional crypto liquidity provider is prioritizing the Asian wealth management market as its next focus area.

Appointment Based in Singapore
Jason Lai has extensive experience in Asian private wealth management and previously founded the independent wealth and asset management firm Thirdrock Group. After Schroders acquired the company in 2019, Lai served as CEO and Chairman of Schroders Asia Wealth Management until his retirement in 2026.

The company stated that Lai will serve as a Senior Advisor in Singapore, assisting B2C2 in deepening connections with high-net-worth families, asset management firms, and institutional investors in the region.

B2C2 Intensifies Focus on Asia-Pacific Business
Founded in 2015, B2C2 primarily provides crypto market liquidity and execution services to banks, exchanges, brokerages, hedge funds, and asset management institutions, covering spot, derivatives, structured products, and over-the-counter markets. The company is currently approximately 90% owned by Japan's SBI Holdings.

In the Asia-Pacific market, B2C2 is simultaneously advancing its institutional liquidity, payment, and wealth services. This appointment is part of its expansion of the Asia-Pacific team. Previously, under David Rogers, the company completed several personnel arrangements, including appointing Laura Teo as head of Singapore operations.

Asian Wealth Institutions Increasing Digital Asset Allocations
The backdrop for this expansion is the rising interest in digital assets among Asian family offices and traditional asset management institutions. Boston Consulting Group predicts that by 2029, the assets under management in Asia will reach $99 trillion, with Singapore and Hong Kong remaining major wealth centers.

Goldman Sachs previously reported that about one-third of family offices globally have allocated to cryptocurrencies. Meanwhile, Chainalysis data shows that on-chain transaction volume in the Asia-Pacific region grew by 69% in the year leading up to June 2025, reaching $2.36 trillion, making it the fastest-growing region in the world.

In terms of regional competition, both Singapore and Hong Kong are promoting the development of regulated digital asset centers. For crypto service providers like B2C2 that cater to institutional clients, this means that Asia is not only an active retail trading region but is also becoming an important market for competing for traditional wealth funds.

Additional Information: CoinDesk reported last month that B2C2 had discussions with several potential buyers regarding acquisition matters over the past 18 months, indicating that the company is under capital operation scrutiny while expanding its Asian business.

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