Side Job: 'House of Web3' Popup to be Held in Gangnam During KBW 2026

During the Korea Blockchain Week (KBW 2026), BOOUP will host a Web3 experiential popup store titled 'House of Web3' in Gangnam, Seoul on September 30. This event is designed for general visitors to directly experience various projects and content without the need for a separate wallet or complex on-chain procedures, allowing them to engage with Web3 brands and services. The event will be divided into two sessions: a public daytime session for general visitors and a private dinner invitation-only session that will also serve as the official afterparty for GWDC in the evening. There will be exclusive booths for GMGN and SNOOZR, and global Web3 projects such as Solana, Avalanche, Tron, Mantle, Sentient, Plume, SurfAI, RootData, AutoLinta, Janction, Orderly, and THEA will also participate as partners. Additionally, a 'BOOUP Web3 VOICES' exhibition zone will be set up to allow visitors to explore domestic Web3 content creators and the related ecosystem. BOOUP emphasized that Korean users are a demographic with high engagement with Web3 services and stated that they aim to provide an experience centered around brands and content in the Web3 space.

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